“A brand is not what you say it is… it’s what they say it is” Marty Neuemeir
Milana Marketing believes it is no longer helpful to only engage with your customers as individuals – it is becoming crucially important to understand the consumer in the
context of the communities they interact with. Consumers are already creating a
myriad of interconnected preferences with other consumers and brands – without anyone’s permission.
Smart brands are accessing and harnessing the potential of these complex consumer community relationships to drive greater acquisition, recruitment, advocacy
Adopting this more enlightened form of marketing allows you to shape, influence and engage with consumers in a more relevant, welcome and connected way. It extends
and expands the reach and influence of your brand in ways which are beyond the reach of traditional marketing and CRM methods.
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