It’s no longer just about the customers who connect to your brand; it’s about the communities they create – and the other communities, networks and brands they connect to as well.
Milana Marketing delivers a new approach to Community and Relationship Marketing –
a distinctly 21st Century development to the traditional data driven model of CRM.
Marketeers are increasingly looking for a more ‘Social’ CRM approach to help embrace developments like Community Engagement, Community Marketing, Social Marketing and Social Enterprise. We call all this ’Enlightened CRM’ – it’s a new term to express how to create greater loyalty and productive relationships amongst brand communities
Our approach places the engagement of customers in relation to the distinctive package of consumer communities they belong and connect to. How well do you really know your customers? And how well do you understand the connections between the communities they influence AND are influenced by?
The thinking and practical experience surrounding Milana’s approach has been developed at a hands-on level whilst pioneering CRM with several iconic brands on a global level.
We have witnessed the powerful and productive connections that consumers are capable of making with brands of their choice.
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